The impact of advertising law on business and public policy / Ross D. Petty.
1992
KF1614 .P47 1992 (Map It)
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Items
Details
Author
Title
The impact of advertising law on business and public policy / Ross D. Petty.
Published
Westport, Conn. ; London : Quorum Books, 1992.
Call Number
KF1614 .P47 1992
ISBN
0899306179 (alk. paper)
Description
xi, 228 pages : illustrations ; 22 cm
System Control No.
(OCoLC)25547739
Bibliography, etc. Note
Includes bibliographical references (pages 211-218) and index.
Record Appears in
Table of Contents
Introduction
Pt. I
Background
1
1Advertising and the First Amendment: Distinguishing Commercial Speech from Fully Protected Speech
3
2The Goals and Evolution of Advertising Law
15
3The Effects of Advertising
31
Pt. II
The Principal Advertising Laws
41
4Regulation in the Public Interest by the Federal Trade Commission
43
5Competitor Lawsuits under the Lanham Act
71
6The FTC versus the Lanham Act
93
7An Aside on Comparative Advertising
113
Pt. III
Antitrust Analysis
129
8Antitrust and Advertising: Collusion
131
9Advertising as Exclusionary Conduct
143
Pt. IV
Conclusions and Recommendations
157
10The U.S. International Trade Commission - Developing Advertising Law
159
11Toward a 'New and Improved' Advertising Law
177
Appendix A: Federal Trade Commission Cases
185
Appendix B: Lanham Act Cases
199
References
211
Index
219