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Table of Contents
Introduction
Analysis of Statistical Calculations of Social Losses Attributable to Advertising
Remedies Proposed to Regulate the Effects of Advertising on Market Structure
Why Welfare Economics Misleads Policy
Toward a Normative Economic Theory Suitable for Policy Choices.
Analysis of Statistical Calculations of Social Losses Attributable to Advertising
Remedies Proposed to Regulate the Effects of Advertising on Market Structure
Why Welfare Economics Misleads Policy
Toward a Normative Economic Theory Suitable for Policy Choices.