Ch. 1. The Background and Scope of Modern Trade Mark Protection
Ch. 2. Modern Phenomena in Trade Mark Use: Branding and Merchandising
Ch. 3. Trade Marks in the Market Economy
Ch. 4. The Basis of Protection
Ch. 5. Other Protection Issues: Comparative Advertising and Trade Dress
Ch. 6. Conclusions on the Rationale of Trade Mark Protection
App. A. Brand Equity
App. B. Examples of Own-brand Look-alikes
App. C. First Trade Marks Directive
App. D. Extracts from the Trade Marks Act 1938 (now repealed)
App. E. Extracts from the Trade Marks Act 1994.