Intellectual property : valuation, exploitation, and infringement damages / by Russell L. Parr.
2018
KF2979 .S65 2018 (Map It)
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Details
Author
Title
Intellectual property : valuation, exploitation, and infringement damages / by Russell L. Parr.
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Call Number
KF2979 .S65 2018
Edition
Fifth edition.
Holding Record
ISBN
9781119356219 hardcover
1119356210 hardcover
9781119356226 electronic book
9781119356233 electronic publication
1119356210 hardcover
9781119356226 electronic book
9781119356233 electronic publication
Description
xx, 651 pages ; 27 cm
System Control No.
(OCoLC)1022074952
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
Table of Contents
About the Author
xi
Preface
xiii
Acknowledgments
xvii
pt. I
INTRODUCTION
1
1.
Intellectual Property Is the Foundation of Value
3
2.
Intellectual Properties Defined
20
3.
Intangible Assets Defined
40
4.
Business Enterprise
54
pt. II
VALUATION
65
5.
Valuation Principles
67
6.
Cost Approach
75
7.
Market Approach
87
8.
Income Approach, Identifying Economic Benefit
95
9.
Risk-Adjusted Income
113
10.
Valuation Errors
130
11.
Early-Stage Technology Valuation
142
12.
Special Valuation Situations
155
pt. III
EXPLOITATION
175
13.
Exploitation Strategies
177
14.
More on Exploitation Strategies
187
15.
Licensing, Negotiations, and Agreements
213
16.
Royalty Rates for Licensing
237
17.
Use of the 25% Rule in Valuing Intellectual Property
272
18.
Determining a Royalty Rate---an Example
291
19.
Magnitude and Meaning of Royalty Misreporting
305
20.
Patent Aggregators
313
21.
University Licensing
326
22.
Joint Ventures
338
23.
Intellectual Property Audit and Management
352
24.
Organizing for the Future
372
25.
Transfer Pricing
384
pt. IV
INFRINGEMENT DAMAGES
401
26.
Lost Profits
403
27.
Entire Market Value Rule
434
28.
Royalty Rates and the Georgia-Pacific Factors
448
29.
Evolving Patent Damages
471
30.
Trademark, Copyright, and Trade Secret Damages
484
Appendix A
Accounting
496
Appendix B
Economic Benefit, Timing, and Pattern
507
Appendix C
Royalty Rate Data
530
Appendix D
Risk and Uncertainty
598
Index
619