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The law of advertising, marketing, and promotions / by David Bernstein and Bruce Keller.
Bernstein, David H., 1963-; Keller, Bruce P.
2011
KF1614 .B47 2011 (Map It)
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Author
Bernstein, David H., 1963-
Title
The law of advertising, marketing, and promotions / by David Bernstein and Bruce Keller.
Published
New York : Law Journal Press, [2011]
Copyright
©2011
Call Number
KF1614 .B47 2011
Holding Record
Releases
ISBN
9781588521729 (loose leaf)
1588521729 (loose leaf)
Description
1 volume (loose-leaf) ; 26 cm.
System Control No.
(OCoLC)708648759
Note
Includes index.
Series
Commercial law series.
Business law series.
Record Appears in
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Shared Records
All Resources
Gift
Purchased from the income of the Edith L. Fisch Fund
Added Author
Keller, Bruce P.
Gift
The Arthur W. Diamond Law Library
Purchased from the income of the Edith L. Fisch Fund
False, unfair, or deceptive advertising
Claim substantiation
Disclosures and disclaimers
Survey evidence
Intellectual property rights
Sweepstakes and contests
Direct marketing
Kinds of online advertising
Special advertising issues
Procedural aspects of false advertising
Remedies.

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