Cases and materials on trademark law / by Glynn Lunney.
2010
KF3180 .L86 2010 (Map It)
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Items
Details
Author
Title
Cases and materials on trademark law / by Glynn Lunney.
Published
St. Paul, MN : West, [2010]
Copyright
©2010
Call Number
KF3180 .L86 2010
Spine Title
Trademark law
ISBN
9780314907028
0314907025
9780314205575 (pbk. ; teacher's manual)
0314205578 (pbk. ; teacher's manual)
0314907025
9780314205575 (pbk. ; teacher's manual)
0314205578 (pbk. ; teacher's manual)
Description
xxi, 875 pages ; 26 cm.
System Control No.
(OCoLC)665887138
Note
Includes index.
Accompanied by: Teacher's manual (127 pages), 2011.
Accompanied by: Teacher's manual (127 pages), 2011.
Series
Record Appears in
Note
Library lacks teacher's manual.
Table of Contents
Table of Cases
xiii
ch. 1
Introduction
1
A.
Competition: Fair and Unfair
1
International News Service v. The Associated Press
1
Notes for Discussion
12
Dastar Corp. v. Twentieth Century Fox
17
Notes for Discussion
25
B.
The Constitutional Basis of Federal Trademark Protection
32
The Trade-Mark Cases
33
Notes for Discussion
38
C.
Perspectives on Trademark Policy
40
Notes for Discussion
45
ch. 2
Prerequisites for Trademark Protection: Use
46
A.
The Traditional Use Requirement
46
Blue Bell, Inc. v. Farah Mfg. Co.
46
Zazu Designs v. L'Oreal, S.A.
52
Notes for Discussion
57
B.
Analogous Use
62
Maryland Stadium Authority v. Becker
62
Notes for Discussion
67
C.
Federal Registration and the Intent to Use Alternative
68
Warnervision Entertainment, Inc. v. Empire of Carolina, Inc.
71
Notes for Discussion
75
ch. 3
The Geographic Scope of Trademark Rights
83
A.
The Common Law Approach
83
United Drug Co. v. Theodore Rectanus Co.
83
Notes for Discussion
88
B.
Federal Registration and Geographic Scope
90
Dawn Donut Co. v. Hart's Food Stores, Inc.
90
Notes for Discussion
98
Burger King of Florida, Inc. v. Hoots
105
Notes for Discussion
108
C.
International Use and Domestic Rights
112
1.
Foreign Use and Rights Withing the United States
112
Person's Co., Ltd. v. Christman
112
Notes for Discussion
118
2.
Parallel Imports
122
K Mart Corp. v. Cartier, Inc.
122
Notes for Discussion
126
Lever Bros. Co. v. United States
129
Notes for Discussion
133
ch. 4
Prerequisites for Trademark Protection: Distinctiveness
136
A.
Descriptive Marks and the Spectrum of Distinctiveness
137
Zatarains, Inc. v. Oak Grove Smokehouse, Inc.
137
Notes for Discussion
148
B.
Generic Words
156
Anti-Monopoly, Inc. v. General Mills Fun Group, Inc.
156
Notes for Discussion
165
Genesee Brewing Co. v. Stroh Brewing Co.
175
Notes for Discussion
188
C.
Primary Merely a Surname
190
Peaceable Planet, Inc. v. Ty, Inc.
190
Notes for Discussion
197
D.
Deceptive Marks: Materially False Information
199
In re Budge Mfg. Co., Inc.
199
E.
Primarily Geographically Deceptively Misdescriptive Marks
202
In re California Innovations, Inc.
202
Notes for Discussion
209
F.
Objectionable Marks
212
Pro-Football, Inc. v. Harjo
213
Notes for Discussion
231
G.
Federal Registration and Distinctiveness: Presumptions of Validity
234
Park 'N Fly, Inc. v. Dollar Park and Fly, Inc.
236
Notes for Discussion
244
ch. 5
The Protection of "Trade Dress"
250
A.
The Common Law's Protection of "Trade Dress"
252
Kellogg Co. v. National Biscuit Co.
252
Crescent Tool Co. v. Kilborn & Bishop Co.
257
Notes for Discussion
258
B.
The Preemption of State Law Protection of Trade Dress
261
Sears, Roebuck & Co. v. Stiffel Co.
262
Compco Corp. v. Day-Brite Lighting, Inc.
265
Notes for Discussion
268
C.
The Rise of Federal Trade Dress Claims
274
1.
Distinctiveness
276
Two Pesos, Inc. v. Taco Cabana, Inc.
276
Notes for Discussion
283
Qualitex Co. v. Jacobson Prods. Co.
288
Notes for Discussion
297
Wal-Mart Stores, Inc. v. Samara Bros.
303
Notes for Discussion
309
2.
Functionality and the Road to TrafFix
312
TrafFix Devices, Inc. v. Marketing Displays
316
Notes for Discussion
322
ch. 6
Trademark Ownership
330
A.
Initial Ownership
330
Sengoku Works Ltd. v. RMC Int'l, Ltd
330
Notes for Discussion
334
B.
Owning Trademarks by Purchase: Assignments
336
Sugar Busters LLC v. Brennan
336
Notes for Discussion
347
C.
Licensing of Trademarks and the Naked License Doctrine
353
Barcamerica Int'l USA Trust v. Tyfield Importers, Inc.
353
Notes for Discussion
359
D.
Loss of Trademark Rights: Abandonment by Nonuse
360
Silverman v. CBS Inc.
360
Notes for Discussion
369
ch. 7
Trademark Infringement
374
A.
The Basic Standard: Likelihood of Confusion
374
Estee Lauder, Inc. v. Old Navy Clothing Co.
377
Notes for Discussion
383
B.
Expanding the Reach of "Likelihood of Confusion"
390
1.
Likelihood of Confusion and Promotional Goods
390
Boston Prof'l Hockey v. Dallas Cap & Emblem Mfg., Inc.
391
Notes for Discussion
395
2.
Protecting Prestige Goods: Post-Sale Confusion
402
Ferrari S.P.A. v. Roberts
402
Notes for Discussion
407
3.
Initial Interest Confusion
409
Mobil Oil Corp. v. Pegasus Petroleum Corp.
409
Notes for Discussion
415
4.
Reverse Confusion
416
A & H Sportswear, Inc. v. Victoria's Secret Stores, Inc.
416
Notes for Discussion
431
C.
Parody: A Special Case?
431
Anheuser Busch, Inc. v. L & L Wings, Inc.
431
Anheuser-Busch, Inc. v. Balducci Pubs.
441
Notes for Discussion
449
D.
Secondary Liability
450
Hard Rock Cafe Licensing Corp. v. Concession Servs., Inc.
450
Notes for Discussion
457
ch. 8
Dilution
461
A.
State Approaches to Dilution
462
Mead Data Central, Inc. v. Toyota Motor Sales, U.S.A., Inc.
462
Notes for Discussion
474
B.
The Rise of Federal Dilution Claims
478
Notes for Discussion
478
1.
Dilution: Concept and Policy
482
Ty Inc. v. Perryman
482
Notes for Discussion
487
2.
Dilution by Blurring
488
Jada Toys, Inc. v. Mattel, Inc.
488
Notes for Discussion
494
3.
Dilution by Tarnishment
498
Deere & Company v. MTD Products, Inc.
498
Notes for Discussion
505
4.
Trade Dress Dilution?
507
I.P. Lund Trading ApS v. Kohler Co.
507
Notes for Discussion
521
C.
Parody and Dilution
523
Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC
523
Notes for Discussion
534
ch. 9
Trademark Defenses
536
A.
Fair Use
536
Canal Co. v. Clark
536
KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc.
539
Notes for Discussion
545
B.
Descriptive Use and Nominative Fair Use
548
Champion Spark Plug Co. v. Sanders
548
Notes for Discussion
550
Smith v. Chanel, Inc.
552
Notes for Discussion
556
The New Kids on the Block v. News America Publishing, Inc.
558
Notes for Discussion
564
C.
Laches, Estoppel, and Acquiescence
567
Conan Properties, Inc. v. Conans Pizza, Inc.
567
Kellogg Co. v. Exxon Corp.
576
Notes for Discussion
586
D.
The First Amendment
589
Mattel, Inc. v. MCA Records, Inc.
589
Notes for Discussion
599
ch. 10
Trademarks on the Internet
603
A.
Trademark Rights on the Internet
604
Brookfield Comms. v. West Coast Enter. Corp.
604
Interstellar Starship Services, Ltd. v. Epix, Inc.
630
Notes for Discussion
639
B.
Cyber-Griping
645
Bosley Medical Institute, Inc. v. Kremer
646
Lucas Nursery & Landscaping, Inc. v. Grosse
655
Notes for Discussion
660
C.
The Use of Trademarks in Search Engines
662
1.
Likelihood of Confusion
662
Playboy Enters. Inc. v. Netscape Comms. Corp.
662
Notes for Discussion
672
2.
Trademark Use
674
Rescuecom Corp. v. Google Inc.
677
Notes for Discussion
684
ch. 11
Remedies
687
A.
Injunctive Relief: Preliminary and Permanent
687
North American Medical Corp. v. Axiom Worldwide, Inc.
689
Notes for Discussion
693
B.
Monetary Damages and Attorneys' Fees
696
Maltina Corporation v. Cawy Bottling Co.
697
Texas Pig Stands, Inc. v. Hard Rock Cafe International, Inc.
701
Notes for Discussion
709
C.
The Special Case of Reverse Confusion
714
Big O Tire Dealers, Inc. v. Goodyear Tire & Rubber Co.
714
Sands, Taylor & Wood Co. v. Quaker Oats Co.
722
Notes for Discussion
733
D.
Counterfeit Goods
735
United States of America v. Torkington
735
Notes for Discussion
741
ch. 12
False and Misleading Advertising
743
A.
"False or Misleading"
743
American Home Products Corp. v. Johnson & Johnson
743
United Industries Corp. v. The Clorox Co.
753
Notes for Discussion
761
B.
Materiality and Puffery
768
Pizza Hut, Inc. v. Papa John's International, Inc.
768
Notes for Discussion
782
ch. 13
The Right of Publicity
785
A.
Origins and Justifications
785
Haelan Laboratories, Inc. v. Topps Chewing Gum, Inc.
786
Cardtoons, L.C. v. Major League Baseball Players Ass'n
788
Notes for Discussion
804
B.
Expansion
807
Midler v. Ford Motor Co.
807
White v. Samsung Electronics America, Inc.
810
White v. Samsung Electronics America, Inc.
817
Notes for Discussion
821
C.
Limits
822
ETW Corp. v. Jireh Publishing, Inc.
822
C.B.C. Distribution & Mktg., Inc. v. Major League Baseball Advanced Media, L.P.
833
Notes for Discussion
838
Index
845