Trademarks, brands, and competitiveness /: edited by Teresa da Silva Lopes and Paul Duguid.

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

2010

HD69.B7 T693 2010 (Map It)

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Formats

Title

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

Published

New York : Routledge, 2010.

Call Number

HD69.B7 T693 2010

ISBN

9780415776936 (hardback : alk. paper)
0415776937 (hardback : alk. paper)
9780203861981 (ebook)
0203861981 (ebook)

Description

xv, 248 pages : illustrations ; 24 cm.

System Control No.

(OCoLC)424454777

Bibliography, etc. Note

Includes bibliographical references and index.

Series

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