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Brands, competition law and IP / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller.
Desai, Deven R., 1975- editor.; Lianos, Ioannis, editor.; Waller, Spencer Weber editor.; Loyola University Chicago. School of Law, sponsoring body.; University College, London, sponsoring body.
2015
K1569.A6 B73 2015 (Map It)
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Title
Brands, competition law and IP / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller.
Published
Cambridge, United Kingdom : Cambridge University Press, 2015.
Copyright
©2015
Call Number
K1569.A6 B73 2015
ISBN
9781107103467 hardcover alkaline paper
1107103460 hardcover alkaline paper
Description
x, 270 pages ; 24 cm
System Control No.
(OCoLC)903473936
Note
Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction.
Bibliography, etc. Note
Includes bibliographical references and index.
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Added Author
Desai, Deven R., 1975- editor.
Lianos, Ioannis, editor.
Waller, Spencer Weber editor.
Added Corporate Author
Loyola University Chicago. School of Law, sponsoring body.
University College, London, sponsoring body.
Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren
Bayer or Walgreen's? The relationship of premium and value brands in the United States / James Langenfeld, Wenqing Li, and Sophie Yang
The value of brands and the challenge of free riding / Tony Appleton and John Noble
Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller
Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach and Joan M. Phillips
Brands and market power : a bird's eye view / Daniel A. Crane
The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes
Brands, product differentiation and EU competition law / Ioannis Lianos
Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja
Trademark dilution and the management of brands : implications of the Trademark Dilution Revision Act for marketing and marketing research / John D. Mittelstaedt
Trademark law meets branding? / Ilanah Fhima
Brands, firms and competition / Andrew Griffiths.

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