Trademarks & business : the protection of brand assets
U.S. trademark protection : common law roots & commerce
EU trademark protection : tension between competing interests
Trademarks & competition : competition's role in resolving the tension between proprietary rights & market competition
Application of U.S. antitrust laws to intellectual property rights : deference to proprietary rights
Application of EU principles to intellectual property rights : deference to competition & the internal market
Commercial boundaries : significance & strategies
Trademark's legal boundaries : conflict between private rights & public interests
Solutions : striking a balance.