Intellectual property and business : the power of intangible assets / Rodney D. Ryder, Ashwin Madhavan.
2014
KF2979 .R94 2014 (Map It)
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Details
Author
Title
Intellectual property and business : the power of intangible assets / Rodney D. Ryder, Ashwin Madhavan.
Published
Los Angeles : SAGE, 2014.
Call Number
KF2979 .R94 2014
ISBN
9788132117919 (pbk.)
8132117913 (pbk.)
8132117913 (pbk.)
Description
xii, 304 pages : illustrations ; 22 cm
System Control No.
(OCoLC)880541540
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
Added Author
Table of Contents
List of Illustrations
ix
Preface
xi
Acknowledgments
xiii
1.
The Intangible Landscape---Understanding Core Concepts
1
2.
Intellectual Property Approaches and Strategies
59
3.
Intellectual Property---Defending Position
97
4.
Intellectual Asset Management
134
5.
Brand Protection and Management
168
6.
Intellectual Property Risk Management
184
7.
Intellectual Property Licensing
201
8.
Franchising---Understanding the Mechanism
240
9.
Royalty and Intellectual Property
254
10.
Intellectual Property Valuation
267
Glossary
285
Index
293
About the Authors
303