The practice : brutal truths about lawyers and lawyering / Brian Tannebaum.
2014
KF300 .T36 2014 (Map It)
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Items
Details
Author
Title
The practice : brutal truths about lawyers and lawyering / Brian Tannebaum.
Published
Chicago, Illinois : American Bar Association, [2014]
Copyright
©2014
Call Number
KF300 .T36 2014
ISBN
9781627220019 (alk. paper)
1627220011 (alk. paper)
1627220011 (alk. paper)
Description
xviii, 299 pages ; 24 cm
System Control No.
(OCoLC)880374869
Bibliography, etc. Note
Includes bibliographical references (pages 292-293) and index.
Record Appears in
Table of Contents
Foreword
xi
Introduction
xiii
ch. 1
What Type of Lawyer Do You Want to Be?
1
Some of Us Get Tired of Hearing ...
4
Something LeBron Said
6
What Is Your Code of Ethics?
8
Do You Want to Be a Top Lawyer or Just a Good Lawyer?
12
"I Don't Do That Work"
14
Strengthening the Attorney/Client Relationship
16
Does Anyone Want a Mentor Anymore?
18
Bill Hodes Sends an E-mail about Lawyer Ethics
21
When It Costs You to Be Honest
23
Creating Time
25
What (Some) Clients Want in a Lawyer
28
Lawyers: In This Economy, Be as Smart as You Think You Are
30
The Danger and Pleasure of a Niche Practice
31
Where Have All the Lawyers Gone?
34
ch. 2
What Is the Future of Law?
37
The Future of Law Is Officially a Joke
38
What Makes You More Money, the Past or the Future?
40
RIP: The End of the Law Futurist
43
The Technology Curmudgeon Gives His Technology Secrets
48
A Note about the iPad
50
ch. 3
Getting That First Job, or a New One
53
Jobless? OMG, Maybe It's You
54
Eight Ways Law Students Get Their Cover Letter and Resume in My Garbage
58
Five Thoughts on Going Solo
59
Leaving Biglaw to Become a Relevant Real-World Lawyer
60
The Stupidity of Associates with Golden Handcuffs
63
A Word to Government Lawyers Taking the Plunge
65
ch. 4
The Great Office Debate
69
The Great (Stupid) Office Debate
70
Moving Offices
72
The Future of the Legal Profession: How to Ethically Lie about Your Fake Office
74
Dry Cleaners, Rental Cars, and the Practice of Law
76
ch. 5
Networking
79
Enough with the Worthless Networking
80
How Networking Really Works
83
Getting Involved in the (Offline) Community
86
Get a Hobby
89
Political Networking
92
ch. 6
Marketing---In Real Life
95
What Will Always Matter in the Legal Profession
96
Are You a Great Lawyer, or a Great Marketer?
99
Why Would Anyone Hire You?
101
A Google Search Tells All: "How to Market Yourself as a Good Lawyer"
103
How to Get the Client and Lose Your Law License
104
Writing for Lawyers
105
The Truth about Media Appearances
107
Lawyer Consultant on Lawyer Directories
110
An Actual True (No, Really) For-Real Marketing Secret by a Credible Person (Seriously)
112
Are Public Relations Firms Still Relevant?
114
The Best Marketing Tool for Lawyers
117
Lessons Learned from Hanging Out with 75-Year-Old Lawyers
119
What Matters in a Lawyer's Offline Presence?
121
Creating a "Brand" while Others Create Your Reputation
123
Free Advertising
126
The Ethics of Lawyer Marketing, and Other Lost Ideals
128
ch. 7
Of Course, Social Media
131
The Definitive (All You Need to Know) Guide (This Is It) to Social Media for Lawyers
132
Can We All Just Shut Up about Social Media Changing the World, and Actually Change the World?
135
The Art and Science (and Scams) of Lawyer Bios
138
The Tweet Heard 'Round the Social Media Marketing World
141
The Finest Expose (Ever) of the (Fraud That Is the) Social Media Guru
144
The Online Ethics Slide: When Does It Hit the Ground?
147
Because First You Have to Be Dead
150
Blogging and Other Social Media: Like a Search Engine Whore
154
Final (Free) Tips
157
ch. 8
Referrals, and the Feeding and Proper Care of Referral Sources
159
Who's the Idiot That Invented Three Name Referrals?
160
Are You a Referral Source or a Name Collector?
163
Do Your Referral Sources Get It?
165
The Ultimate Small-Law Gift Guide (Even If You're Cheap)
167
Following Up on Referrals (Non-Beggar Edition)
170
Do You Want More Clients, or More Referrals?
172
When the Referral Source Is a One-Way Street
176
The Most Important Referral You'll Ever Receive
179
ch. 9
Money
183
Is It OK to Make Money as a Lawyer?
184
How to Make Money as a Lawyer: Forget Law School
186
How to Make Money as a Lawyer: Rainmaking Is for Losers
188
Setting, Earning, and Keeping Fees in Small Law Firms
190
When You're Not Getting Paid at Your Small Law Firm
193
How Much Money Can You Make at a Small Law Firm?
196
The Free Consultation and the Fee Secret
199
Fewer Clients
201
When Things Are Slow
204
The Dangers of Hitting Your Stride at a Small Law Firm
207
The Lawyer Economy: It's Like an Art Festival
210
Tale of the Big Legal Fee
212
ch. 10
What Law School Doesn't Teach You about the Practice
215
What No One Can Teach or Sell a Lawyer
216
Manners
217
Do You and Your Client Understand the Scope of Representation?
219
The Mid-Representation Conversation
223
Dealing with Threatening, Demanding, Opposing Counsel
225
It's Not Always about the Clients
228
Firing Clients
231
"Money's Not a Problem" and Other Reasons to Hang Up the Phone
234
A Case Too Big
236
(Almost) Never Be the Second Lawyer
239
Looking for "Free"
241
No, I Won't Help Incompetent Lawyers Take My Business
244
The Partnership Split
246
Spring Cleaning for Law Firms
249
Closing Out the Year
252
ch. 11
Reevaluating the Whole Thing
255
Finding Meaning
256
When Nothing Is Working
258
What I Did on My Summer Vacation
261
Growing
264
Fun and Happiness in the Practice of Law
266
Technology and the Lost Art of Unavailability
268
Bad News: To Remain in the Profession, You Have to Love the Law
270
Who Are You Listening To?
273
Asking Why
275
Leaving the Law
277
Reinventing Yourself as a Lawyer
280
Epilogue: The Cause of the Defenseless or Oppressed---15 Years Later
284
Acknowledgments
290
Notes
292
Index
294