Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment / Čedomir Nestorović.
2016
HF5415.12.I74 N47 2016 (Map It)
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Details
Author
Title
Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment / Čedomir Nestorović.
Published
[Cham, Switzerland] : Springer, [2016]
Copyright
©2016
Call Number
HF5415.12.I74 N47 2016
ISBN
9783319327525 hardback
3319327526 hardback
9783319327549 eBook
3319327526 hardback
9783319327549 eBook
Description
xxiv, 247 pages : illustrations ; 25 cm.
Other Standard Identifiers
9783319327525
System Control No.
(OCoLC)956637610
Summary
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Bibliography, etc. Note
Includes bibliographical references.
Record Appears in
Table of Contents
1.
Introduction
1
2.
Economic Environment
7
2.1.
Economic Indicators
8
2.1.1.
Purchasing Power Estimates
31
2.2.
Demographic Indicators
42
2.2.1.
Muslims in Numbers
45
2.2.2.
Muslims in OIC Countries
49
2.2.3.
Muslims in Western Countries
53
2.2.4.
Changing Social Structures and Segmentation
63
2.2.5.
Ansoff's Matrix and Children's Market
75
3.
Socio-Cultural Environment
87
3.1.
Social Environment
95
3.1.1.
Individualism vs Collectivism
96
3.1.2.
Power Distance Index: PDI
100
3.1.3.
Masculine vs Feminine Values: MAS
104
3.1.4.
Uncertainty Avoidance Index: UAI
106
3.1.5.
Long-Term Orientation: LTO
108
3.1.6.
Indulgence Index: IND
110
3.2.
Cultural Environment
118
3.2.1.
Traditional Channel of Transmission of Culture: Religion
119
3.2.2.
New Channels of Transmission of Culture: Education and Mass Media
129
3.2.3.
Static Element of Culture: Language
135
3.2.4.
Dynamic Elements of Culture: Art, Symbols of Beauty and Fashion
146
3.2.5.
Resistance to Change
161
3.2.6.
Distribution and Communication
165
4.
Political-Legal Environment
173
4.1.
Political Environment
184
4.1.1.
Organization of Islamic Cooperation
194
4.1.2.
Arab League
200
4.2.
Legal Environment
207
4.2.1.
Muslim Legal Environment: Shariah
207
4.2.2.
Hadiths and Property
213
4.2.3.
Qiyas (Analogy)
217
4.2.4.
Ijma (Consensus)
218
4.2.5.
Ijtihad (Independent Reasoning)
218
4.2.6.
Shariah-Based vs Shariah-Compliant Products
219
4.2.7.
Halal Food and Islamic Finance: The Burden of Proof
225
4.2.8.
Halal Food Certification Process
227
4.2.9.
Islamic Finance Certification Process
229
5.
Conclusion
245