Regulating style : intellectual property law and the business of fashion in Guatemala / Kedron Thomas.

Oakland, California : University of California Press, [2016]

©2016

HD9940.G92 T46 2016

Gua 669 T361 2016

9780520290969 (hardcover alkaline paper)
0520290968 (hardcover alkaline paper)
9780520290976 (paperback alkaline paper)
0520290976 (paperback alkaline paper)
9780520964860 (ebook)

xii, 313 pages : illustrations, 1 map ; 24 cm

(OCoLC)948339272

"Fashion knock-offs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who can't afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand 'piracy.' Regulating Style approaches the fashion industry from the perspective of indigenous Maya people who make and sell knock-offs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style"--Provided by publisher.

Includes bibliographical references (pages 255-284) and index.

Online version: Thomas, Kedron, 1979- Regulating style. Oakland, California : University of California Press, [2016] 9780520964860 (DLC) 2016034579

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