Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi.
2017
HC427.95 .A65 2017 (Map It)
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Details
Author
Title
Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi.
Published
London : Routledge, Taylor & Francis Group, 2017.
Call Number
HC427.95 .A65 2017
Edition
Fourth edition.
ISBN
9781138944831 (paperback)
1138944831 (paperback)
9781138944824 (hardcover)
1138944823 (hardcover)
1138944831 (paperback)
9781138944824 (hardcover)
1138944823 (hardcover)
Description
ix, 257 pages ; 22 cm
System Control No.
(OCoLC)911800882
Summary
"China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context."-- Unedited summary from page 4 of cover.
Bibliography, etc. Note
Includes bibliographical references (pages 231-240) and index.
Record Appears in
Added Author
Table of Contents
List of tables
vi
Foreword
vii
PART I
1
1.
road to Cathay
3
2.
Through a glass darkly: China from a Western perspective
24
3.
furniture of the mind
54
4.
Relationships and regulations
81
5.
Business and the law
103
PART II
127
6.
Creating harmony: Establishing businesses in China
129
7.
marketing mix
151
8.
marketing process
179
9.
Rightness and correct form
196
10.
Western and Chinese commercial thinking
218
Bibliography
331
Index
241