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Table of Contents
Preface: the quiet transformation
Part I: Tracing food from farm to table. The hidden cost of convenience
The joy of going to the source
Part II: The rise of the middleman economy. The retail behemoths
Helping people buy homes
The middlemen behind the middleman
Part III: The dark side. who do middlemen really serve?
Middlemen perpetuating the need for middlemen
The myth of supply chain accountability
Part IV: Direct and the path forward. Connections, local and global
Almost-direct, quasi-direct, and the limits of direct
Five principles for policy makers, companies, and the rest of us
Conclusion.
Part I: Tracing food from farm to table. The hidden cost of convenience
The joy of going to the source
Part II: The rise of the middleman economy. The retail behemoths
Helping people buy homes
The middlemen behind the middleman
Part III: The dark side. who do middlemen really serve?
Middlemen perpetuating the need for middlemen
The myth of supply chain accountability
Part IV: Direct and the path forward. Connections, local and global
Almost-direct, quasi-direct, and the limits of direct
Five principles for policy makers, companies, and the rest of us
Conclusion.