Advertising claim substantiation handbook.
2017
INTERNET
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Details
E-resource Policy
Linked Resources
Title
Advertising claim substantiation handbook.
Published
Chicago, Illinois : American Bar Association, 2017-
Distributed
[Place of distribution not identified] : [LexisNexis], [2017]-
Call Number
INTERNET
Frequency
Updated regularly
System Control No.
(NjRocCCS)ccn00906627
Summary
Advertising claim substantiation handbook is to provide legal practitioners with an introduction to the law, principles and challenges of claim substantiation. This handbook will assist marketers and their attorneys in navigating the uncertain waters of claim substantiation and help them in evaluating risk and providing sound legal advice on remedies, liabilities and opportunities.
Note
Database includes most recent edition only.
Bibliography, etc. Note
Includes bibliographical references.
Digital File Characteristics
text file
Source of Description
Description based on source information screen, viewed December 9, 2019.
Record Appears in
Added Corporate Author