Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
2000
T211 .R58 2000 (Map It)
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Author
Title
Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
Published
Boston, Mass. : Harvard Business School Press, [2000]
Copyright
©2000
Call Number
T211 .R58 2000
ISBN
0585319456 (electronic bk.)
9780585319452 (electronic bk.)
0875848990 (alk. paper)
9780875848990 (alk. paper)
9780585319452 (electronic bk.)
0875848990 (alk. paper)
9780875848990 (alk. paper)
Description
xv, 221 pages : illustrations ; 24 cm
System Control No.
(OCoLC)41580482
Summary
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Other Fomats Issued
Also available as an electronic book via the World Wide Web to institutions affiliated with netLibrary, Inc.
Record Appears in
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Table of Contents
Preface
Acknowledgments
1
The New Competitive Battlefield
1
2
Restoring the Lost Art of Patent Strategy
33
3
The New CEO Challenge
57
4
Supercharging R&D through Patent Planning
93
5
Gaining Financial Leverage through Patent Mining
119
6
Patent Mapping Your Business Development Strategy
145
7
Surviving the Internet Patent Wars
173
Notes
201
Index
211
About the Authors
221